Info
Navigable cinema
We do not make a video interactive
We make a spot navigable. It retains scenes, rhythm, voice, music and direction, but viewers can intervene in the journey.
Direction
The SPOT builds the story and focuses attention without taking freedom away from the visitor.
Navigation
Forward, back, touch, drag, choice and response enter the narrative without turning it into a menu.
The story can listen
Questions and answers
A question can appear when it makes sense to ask it. The answer does not interrupt the experience: it becomes part of it.
Actions and automations
A choice can open a contact, further information or the next step while the visitor is still inside the SPOT.
Digital materiality
Something is there. It reacts. You can touch it.
Surfaces, images and transitions can respond to gestures. Digital stops being only something to look at and gains a perceptible presence.
Directing the wait
Even technical time can become an experience: while the system prepares what comes next, the visitor continues to experience a scene.
Identity in motion
Recognizable, never exactly the same
Generative elements and controlled variations keep the identity alive without turning it into randomness.
Style and freshness
A graphic band can regenerate over time, and the highlight color can change with each new visit.
Habit
Bringing freshness back to what habit wears down: recognizing the environment without finding it identical every time.
Direction
Variation remains subordinate to art direction. Something changes; the identity does not.
The visitor can be brought into the story, not only at its conclusion.
Behind it, the complexity
Production without seriality
Masters, generators, automations, translation, voice and media processing make production complexity repeatable.
Industrializing what the client does not need to see makes it possible to personalize what their audience should see.
The result remains unique